The internet is a visual medium, so adding pictures to your website is a great way to keep people interested. Any content you post is going to get more notice if you give your readers a visual element to focus on. Think of your website as a brochure for your company. Everything people look at when they come to your page will tell them something about your business, so you want to make sure you are choosing the right images to represent your brand. Here are some tips for how to do that.
Choosing the right images
If you are using pictures to help sell a product, then those pictures should be the most important thing on your page. Choose images that are bold, colorful, and clearly representative of the product your selling to make sure you get people’s attention. On the other hand, if you are trying to convey the most important information on your website through text, you want images that illustrate your point without taking too much attention away from the text. Choose simple images that relate to the text, but that people won’t be compelled to look at for more than a second. Anything that steals a readers attention can lessen their interest in the article they are reading rather than increasing it.
Branding through images
When choosing images, you should always keep the identity of your business in mind. Remember that everything people see when they visit your website is part of how they will see your business, so choose images you want to represent your brand. Choosing similar images to use throughout your website can also help give your brand personality. Visitors will associate the similar images with the message you are trying to convey, making them more likely to remember it.
Where to find pictures
The best place to get quality pictures for your website is to buy them from a stock image site or take them yourself. Taking pictures from other online sources can break copyright laws, so make sure you are using any images you find legally. You should always site your sources just to be safe, and if you are asked to remove copyrighted images from your website, do so right away to avoid legal action.
Taking your own pictures
The easiest way to convey what you want with your pictures and assure that they are legally yours is to take them yourself. Make your photos look professional by paying attention to the entire composition. What’s in the background can be just as important as the subject of your photo, and a cluttered background will only distract from what you really want people to focus on. Good lighting is the most important distinguisher between a picture that looks amateur and a professional one. An easy way to get high quality lighting without any equipment is to take your photos by a window on a bright day. Windows diffuse the natural light from the sun for a soft but bright look that compliments any subject well.